In November last year it was me alone in my bedroom. Now it’s a much bigger project than I ever really anticipated. Nollywood as a phenomenon has been one of most underappreciated social, cultural and economic movements coming out of Africa. I believe that Nollywood is Nigeria’s national treasure-an amazing way to crystallize our culture, aspirations and attitudes today. My goal in starting NollywoodLove was to support the industry from a distribution and infrastructure standpoint by instilling the basic building blocks to help push Nollywood amongst the only real competing film industries: Bollywood and Hollywood. The demand was always there. I simply made it easy for Nollywood fans globally to re-connect with their heritage and culture. Mixing the world’s number one video sharing platform (YouTube) with Africa’s most popular content was a potent mix. Anybody anywhere globally can access a plethora of Nollywood movies within seconds. That is the power of super distributing content on the Internet. Our success is merely a barometer of the success of Nollywood as an industry” (Nsehe, 2011).